Agencies
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Agencies
Building Mobile Apps That Solve Pain Points: 3 Tips
Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.
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Acquisition
Unilever Replaces Some Agency Tasks with Startups
Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.
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Agencies
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read
B2C August articles from ChiefMarketer.com. -
Agencies
Are You Profiling Your Customers?
Brands looking to personalize experiences shouldn’t build them based on
personas; they could risk losing their most loyal customers. -
Agencies
Engaging Professionals is Challenging for B2B Healthcare Marketers
Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health’s Matt McNally.
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MarTech
Lenovo CMO Roman Outlines Marketing Challenges
Learn how tech brand Lenovo is humanizing its brand with personalizations and co-ventures like the “Jedi Challenges” augmented reality game.
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Agencies
To Reach Donors, Nonprofits Turn to Marketers….And Sharks
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance’s partnership with Shark Week.
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Agencies
How Four Brands Stand Out Activating at Festivals
When activating at festivals there’s a fine line between cutting through the clutter
and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M. -
Agencies
Q&A: Ben Wang on Arizona Coyotes’ Goals With Email
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
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Agencies
3 Advanced SEO Tactics Your Competition Doesn’t Know
Eighty-percent of all web traffic begins with a search. Here’s three SEO tactics your competition probably hasn’t caught wind of yet.
