Agencies
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Agencies
John Wiley’s Next Chapter Includes Improved Customer Data
Standardized customer data can lead to gains for numerous departments in an organization.
Frank Guastafeste discusses how John Wiley & Sons made that happen. -
Agencies
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
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Agencies
3 Truths About Machine Learning for Marketing
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.
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Agencies
Plans to Rebrand MGM Halted After Las Vegas Attack
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price.
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Agencies
Evolve or Perish: Walmart CMO Tony Rogers Says
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.
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Agencies
How Truly Just Brands Give Back During Disasters
Consumers want brands to live a cause. Here are a few great examples of brands
that went above and beyond in recent disaster relief efforts. -
Agencies
Kate Spade Taps AR to Get Customers into New Paris Store
At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences. -
Agencies
AR, Experiences, Unleashed to Regain Toys ‘R’ Us Customers
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers
coming to its stores with a pitch for “free play.” -
Acquisition
How Birchbox’s One-Day Social Media Event Drew Astonishing Results
Hear from Birchbox’s CMO on how it built a “war room” to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
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Agencies
Technology Trailblazer: Patrón Innovates with New Apple AR Tech
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience.
