Agencies Archives - Page 161 of 1933

Marketing Explodes in Countdown to the 2018 Olympics

For sponsors, marketing the Olympics is certain to be a highlight of the year. Here’s
a look at what Dow, Intel, Dick’s Sporting Goods and a few others are up to.

Data & Analytics

Siloed Data Stifling B2B Marketing Efforts: Survey

Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).

Digital

13 Tips for Creating More Useful B2B Content

There’s a ton of B2B content online. How can you make your brand stand out? Here’s 13 ideas for creating more useful content marketing assets.

Acquisition

28 Ways Artificial Intelligence Will Affect You

Artificial intelligence technologies of all forms are gaining momentum.
You can’t afford to ignore the opportunities.

Acquisition

3 Ways Sports Marketers Can Improve ROI

With the Super Bowl and the Olympics right around the corner, there’s no better time to
talk about how sports marketers can tap into some of the major trends affecting sports.

Demand Gen

Google’s Algorithm Updates Dive Bomb Local Businesses

Businesses hoping to gain or retain a spot in organic search may find it more difficult after two algorithm updates by Google that have had significant effects on local businesses.

Profiles & Campaigns

New Website Helps Planet Fitness Strengthen Engagement

Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.

Digital

Tips for Great Webinars in 2018

Creating better webinars to engage prospects and generate leads is at the top of many marketers list of 2018 resolutions. Are you ready to make it happen?