Agencies Archives - Page 158 of 1933

Amazon Makes a Move on B2B

The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C.

Technology

Mapping Content to All Points in the Customer Journey

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

MarTech

Is It Time to Overhaul Your Marketing Solution?

Are your legacy platforms really serving your needs? Here’s three red flags that signal it might be time to overhaul your marketing solution.

Acquisition

Lay’s Mission To Spread Smiles Across America

Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind
the Smile with Lay’s campaign and activating its partnership with Operation Smile.

Acquisition

McDonald’s Epic Big Mac Ring is Contest’s Grand Prize

Judging is now underway to see who will win the McDonald’s Bling Mac Contest, a special promo for Valentine’s Day.

Acquisition

How to Add Meaning and Purpose to Marketing

Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role

Agencies

Storymaking: How to Shape the Stories that People Share about Brands

Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and
marketers narrative so that it contributes positively to a brand’s overall narrative.

Acquisition

New Action Steps for Sure-Fire Conversions

Engaging prospects and getting them to convert continue to be one of the biggest
lead gen challenges and conversion concerns are on the rise.

Acquisition

How to Choose the Right Cause Sponsorships for Your Brand

Companies that sponsor organizations that serve a similar purpose as their underlying
mission are extending their purpose outside of their four walls in a very meaningful way.

Acquisition

3 Ways to Transform Your Brand’s Customer Experiences

No matter the sector, brands can use experiential marketing to affect the customer experience.