Agencies
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Acquisition
United Airlines Pumps Massive Olympics Marketing into Social
The United Airlines Superheroes Olympics campaign is well underway and it is forging
a blazing trail of social and video content. -
Acquisition
How to Approach New AI-based Marketing Technologies
Is your boss telling you to put new tech before anything else? You’re not
alone. It’s a conundrum that many marketers face. -
Acquisition
Speculation Abounds Over Return of Apple Rainbow Logo
Apple has filed a new trademark application for its classic rainbow-colored logo
prompting widespread speculation about what exactly it will be used for. -
Acquisition
Three Ways Brands Finding Purpose Are Also Finding Profit
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services. -
Technology
3 Tactics that Might NOT Be Right for Your B2B Brand
Not all tactics that work in B2C work for all B2B marketers. Here’s three tactics you might want to consider dropping.
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Digital
Mobile First Indexing: How to Prepare Your Business
Since smartphones have changed consumer habits, Google has announced that they are going to make the switch to mobile first indexing this year.
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Acquisition
Lucky Charms Boots One Charm in Favor of a Magical Unicorn
Lucky Charms ran a contest on Twitter to let consumers
choose the next Lucky Charm marshmallow. -
Acquisition
Subway Launches “Make It What You Want” Campaign
Subway’s new “Anthem” video features live action and user-generated content
that shows people living life and how Subway fits into those experiences. -
Data & Analytics
Amplify Uses Marketing Automation to Boost Engagement
Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.
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MarTech
The Facebook AI Trends Marketers Need to Watch
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.
