Agencies
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Acquisition
Two Creatives Send Soap Gift Boxes to Senators with Chilling Messages
The two have joined the student activism around the Valentine’s Day shootings that took the lives of 17 people.
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Email
Tips from Grammarly on Creating a Flagship Email Product
Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.
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Profiles & Campaigns
Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy
Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?
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Acquisition
First New Ad Further Distances Papa John’s Founder
A new agency and a new campaign, Voices, give a fresh start to the pizza maker
after the ousting of its longtime founder and frontman John Schnatter . -
Acquisition
Domino’s Tattoo for Free Pizza Anyone?
Sounds like a great idea, but when too many people lined up to
get tattooed, Domino’s pulled the plug. -
Acquisition
Victoria’s Secret Unleashes New Pink Loyalty Program on Chicago
The Chicago events set the stage for a multi-city bus tour to promote
the new PINK Nation loyalty program and enhanced app. -
Agencies
15 Ways to Trim Marketing Budgets
Do more with less—that’s been the edict for agencies and in-house
marketing directors alike turning up the pressure to maximize every dollar. -
Direct Marketing | Print
What’s On Marketers’ Minds? Trust, Authenticity and Change
Three interrelated trends emerged from the sessions at this year’s Inbound event in Boston—change, consumer trust and authenticity.
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Engagement
CGOs Prioritize, Focus, Collaborate Differently than CMOs: Study
The report outlines five insights on how the chief growth officer is advancing the growth agenda.
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Acquisition
Stop Talking About Attribution and Start Looking at Incrementality
Attribution has been the talk of the town for years, but despite its prominence conversations
about it rarely mention a more important aspect of measurement—incrementality.
