PR/Comms
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Branding/Marketing
Why America 250 Is a Prime PR Opportunity
America 250 offers something PR professionals rarely get: a year-long hook with sustained national attention. This is not a one-day news cycle; it is a once-in-a-generation opportunity to align stories with America’s history.
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Digital & Technology
Next Gen Media Relations: Inside AI Visibility Reporting
Discover how AI visibility tools are revolutionizing PR client reporting. Our presenters reveal strategies for tracking competitors, identifying top sources and optimizing content for better visibility.
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Corporate Social Responsibility
PR Roundup: Nuzzi and Vanity Fair Split, Instagram’s Carversations and the Social Media Word of 2025
This week’s PR Roundup looks at how Vanity Fair and journalist Olivia Nuzzi decided to part ways after a public scandal, how Instagram is promoting its Teen Accounts through conversations with Usher and his kids, and what was the word of the year on social media in 2025?
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Branding/Marketing
Oshikatsu: How J-Pop and K-Pop Singers Can Help Fuel Your PR
How can PR specialists harness the cultural phenomenon of K-Pop oshikatsu in their own work?
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Digital & Technology
Four Strategies PR Pros Should Consider for 2026
As we move into 2026, the PR industry shouldn’t rush to follow new tools and trends. Instead, they need to apply proven strategies and ethically use resources to build better, authentic relationships with their audiences.
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Digital & Technology
Optimizing Press Releases for Maximum Visibility Across Digital and AI Platforms
In this clip, Reinoso discusses the secret formula for crafting engaging headlines, subheadings and quotes in press releases which can capture AI and human attention effectively.
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Crisis Management
PR Roundup: Cheese Recall, Black Friday Frenzy and a Holiday PSA That Hits Home
This week’s PR Roundup examines how a nationwide shredded-cheese recall put brand trust and transparency to the test, Black Friday chatter revealing just how quickly attention spikes—and disappears—in today’s media ecosystem, and Meals on Wheels delivering one of the season’s most resonant Giving Tuesday messages.
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Crisis Management
GEO, Citations and Trust: Five Takeaways for Communicators from Muck Rack’s Generative Pulse Summit
Muck Rack’s Generative Pulse Summit opened on the heels of its Dec. 2025 “What is AI Reading?” Report release, which showed just how much AI search engines and GEO rely on journalism and other forms of earned media to shape their answers.
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Branding/Marketing
Career Storytelling in the AI Era: A Survival Skill for PR Pros
You must own your career story before AI or others define it for you.
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Branding/Marketing
Beyond the Bargain: Winning Consumers When Discounts Stop Working
If it feels like every brand has been running a sale for months, you’re not imagining it. According to a recent CNBC report, consumers are showing clear signs of discount fatigue ahead of Black Friday.
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