Experiential
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B-to-B Events
CES 2026: Editors’ Picks for the Best of the Booth Experiences
CES is a much-evolved show these days. Spread out across three official venues, with many other unofficial ones now in play, creating that punch of brand sizzle (a la the Google Assistant: The Ride) requires a combination of visibility efforts. It’s one of several insights we walked away with from the global trade show for […]
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B-to-B Events
Talking Shop: Seven Exhibit Trends Spotted at NRF 2026
Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s […]
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Trade Shows
Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win
If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.
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B-to-B Events
CES 2026: How Dolby Leans into Complexity at the Global Trade Show
Feel every decibel, see every detail. Dolby Laboratories invited attendees to step into what’s next in entertainment at the Dolby Experience, which took place Jan. 5-9 at Dolby Live at Park MGM during CES 2026. From vibrant picture quality to immersive streaming, the experience showcased a wide range of content and devices powered by Dolby […]
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B-to-B Events
CES 2026: An Insider Tour of the Caterpillar Booth Experience
Come along on an exclusive “Insider Tour” of Caterpillar’s reimagined booth at CES 2026 where the brand highlighted both its 100-year legacy and where it’s headed with autonomous innovations and AI. It’s one of many experiences at the show where AI came to life in a design story, from color selections to customized engagements (design […]
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B-to-C Events
The Brief: Frozen Cities and Sky-High Sports
This week’s hot takes on hot topics in experiential marketing covering frozen cities, nostalgic bike rides and Lacoste’s sky-high padel play.
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CES 2026
CES 2026: An Insider Tour of the Siemens Booth Experience
Come along on an exclusive “Insider Tour” of Siemens’ reimagined booth at CES 2026 featuring an engagement strategy rooted in real-life customer stories.
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B-to-B Events
Experiential Marketing Trend of the Week: Creature Comforts
Last week at CES 2026, our editors noted a distinct move away from the spectacles and theme-park-style thrills of the past, and towards cozier brand environments. The landscape served as yet another signal that a larger, industry-wide paradigm shift is at hand, with both business and consumer attendees increasingly seeking out creature comforts and opportunities […]
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B-to-C Events
Sonic Sculptures, Art Atlases, Edible Libraries: 12 Experiential Ideas from Miami Art Week
The who’s who of art and culture convened for a week of exhibitions and events during Miami Art Week 2025, hosted Dec. 1-7, and once again, a horde of brands infiltrated the landscape with the typical invite-only, closed-door experiences that have historically dominated the scene. Even McDonald’s, the unlikeliest of companies to show up, hosted […]
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B-to-B Events
CES 2026: Personalization, Suites, AI in Design and Skin-deep Engagement
Artificial intelligence lives in everything now, from PCs to robots to cars to emotional support pandas. It’s also allowing experience builders to create the storytelling content and scenery of their dreams. Many booths across the now expansive CES 2026 show floor feature visible credits or disclaimers that the space features AI-generated content and that “characters […]
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