Experiential
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B-to-B Events
Exhibit Design and Sampling Ideas from the Natural Products Expo West Show
If your soda doesn’t pack protein and your gummies, creatine, you need to up your snacking game. Protein-fortified everything, products with fewer ingredients, and women’s health products dominated the aisles at the Natural Products Expo 2026, which brought about 60,000 attendees from health and nutrition communities to the Anaheim Convention Center, March 3-6. Consumers are in […]
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B-to-B Events
Experiential Marketing Trend of the Week: Tea Time
If you’ve been engrossed in the “Bridgerton” world like we have, then you’ll know tea time is for more than just enjoying a hot beverage and scones. Thanks to Netflix fans’ rising interest in Regency-era practices and aesthetics, and the universal need for a moment of relaxation, brands are infusing the afternoon tea tradition with […]
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Trade Shows
How Wood from a Trade Show is Helping LA-area Communities Rebuild
After a recent trade show, the Los Angeles Convention Center was strapped with more than 8,000 pounds of wood, about 60 percent more than an average LACC event, destined for the landfills. But that wasn’t about to happen. Thanks to a partnership with the ANE Foundation, a local crisis care organization serving vulnerable populations, the […]
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B-to-C Events
Five Ways to Turn Pinterest’s Trends Data into an Event Strategy
Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what’s to come
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B-to-B Events
Field Report: The 10 Best Exhibits from CONEXPO-CON/AGG 2026
Held every three years, CONEXPO-CON/AGG 2026 brought together more than 140,000 construction professionals from 128 countries to the Las Vegas Convention Center and Festival Grounds. The trade show, which ran March 3-7, featured the latest in construction equipment, emerging technologies and solutions for the job sites of the future. EM couldn’t resist donning our hard […]
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B-to-C Events
The Brief: Gutter Parties and ‘Pollen PuttPutt’
This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.
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B-to-C Events
As the World Cup Nears, MLS’s CMO is Betting on Experiential
How Major League Soccer is embracing fan rituals, brand partnerships and a growing event playbook With a new season underway, a primetime broadcast property to promote and the 2026 FIFA World Cup around the corner, Major League Soccer (MLS) is casting a wide net over the soccer ecosystem this year in an effort to grow […]
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B-to-C Events
Watch: February 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from February worthy of a gold medal. How are brands carving out their own spaces with sports fans? What really happens inside your dishwasher? And more. New episodes drop monthly. Subscribe to Event Marketer’s The Brief LinkedIn Newsletter to […]
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B-to-B Events
Experiential Marketing Trend of the Week: Hosts with the Most
In a content-driven era of experiential marketing, where minutes, if not seconds, count on social media, every word spoken and shared is an engagement opportunity. It’s why brands this year are enlisting star moderators to power up conversations across event main stages, traveling studios, and activations. An Activation Hype Person Last July, Celsius enlisted […]
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B-to-C Events
Walmart’s Head of Experiential and Cultural Engagement Talks Tapping into MLS Fandom
Football, basketball and now soccer are Americans’ top three favorite sports, according to a recent survey by The Economist. Soccer surpassed baseball as the third-most popular sport, and brands like Walmart are taking note of the shift.
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