Event Marketer Archives - Page 26 of 67

Pop-up Perfumeries

The power of fragrance to elicit deep emotional responses and improve memory recall at live events isn’t a new concept. But several brands have been offering a fresh take on scent-centric experiences to cut through a beauty category that is becoming increasingly oversaturated—and the data fueling the surge in pop-up perfumeries doesn’t lie. According to […]

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B-to-C Events

2025 Formula 1 Miami Grand Prix: Activations from Alo, Lego, Liquid I.V., TAG Heuer and More

The Formula 1 Crypto.com Miami Grand Prix took the city by storm last weekend, as fans braved heavy rain to watch their favorite drivers race around the Miami International Autodrome circuit at the Hard Rock Stadium complex, May 2-4. A sell-out crowd of close to 275,500 fans attended the three-day event that included practice and qualifying […]

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B-to-C Events

Stagecoach 2025 Experiential: Canteens, Styling Saloons and Boot Bars

Following two pop-filled weekends of Coachella, it was country music’s time to shine at Stagecoach 2025, held April 25-27 in Indio, CA. Western culture permeated The Empire Polo Club, as festivalgoers showed up in fashionable cowboy hats and boots, colorful bandanas, and shiny belt buckles to catch their favorite artists perform at stages spread across […]

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B-to-B Events

Ford Performance’s High-octane Season Launch Brings Stakeholders to the Speedway

There’s a time and a place for static auto shows, but for its 2025 Season Launch event, Ford Performance went full-throttle on a decidedly experiential strategy to unite stakeholders under one roof.

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B-to-B Events

B-to-B Dream Team 2025: Meet Pedro Chira

How do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space

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B-to-C Events

The Brief: Gringo Tests and Lemonade Stand-Ups

This week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers.

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B-to-C Events

Claw Machines

There are some activities that stand the test of time, but are often reimagined and emerge in unexpected spaces. And if there’s one experience most audiences can relate to, at any age, and in any space, it’s the claw machine. This year, brands are thinking outside the (glass) box to incorporate this arcade staple into […]

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B-to-C Events

How Long-haul Touring is Reshaping Crown Royal’s Experiential Portfolio

The Crown Royal Rig is the anchor of Crown Royal’s experiential strategy as it grows partnerships with properties like NFL and Houston Rodeo. Hadley Schafer, vp of Crown Royal at Diageo, talks big rigs, the brand’s purple motif and connecting with the heartland.

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B-to-B Events

AAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists

Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. In partnership with AIRE Health, and as part of a […]

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B-to-B Events

Field Report: Five Game-Changing Trends from Google Cloud Next 25

A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11. The event opened with a keynote where Google Cloud […]

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