Topic

Sports Business

  • Cynsiders

    As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?

    By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about AI agents that autonomously create campaigns, discover optimal placement, execute strategies, optimize performance, and report results. They do all this while communicating with other agents to complete transactions. It’s automation at scale. It sounds great. The one word almost completely […]

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  • Cynsiders

    Beyond Retrospective Damage Control: Cutting Off Harmful Content at the Source

    By Fiona Salmon, Managing Director at Mantis Content moderation has become one of the most heated topics in digital media. Since 2025, several steps have been taken in the US in line with the Trump administration’s views on free speech, including relaxing fact-checking processes for Facebook and YouTube, and the recent decision to ban European […]

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  • Cynsiders

    From Cart to Couch: How Retail Data Is Powering the Next Era of Premium Video

    The lines between retail media and premium video are disappearing fast – and the convergence of retail data and premium streaming is reshaping how marketers define audiences, measure success and drive real-world sales lift. Cynopsis asked Molly Ryan, Director of Agency Partnerships, Kroger Precision Marketing, for her take. You work at the intersection of retail […]

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  • Top Women Network

    Cynopsis Top Women in Media Awards

    The Cynopsis Top Women in Media Awards Gala honors the exceptional achievements of female leaders who are shaping the future of media, marketing, and entertainment. From executives and innovators to content creators and marketers, this event celebrates the trailblazers driving change, creativity, and innovation across the industry.

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  • Cynopsis: Sports

    Cynopsis Sports 02/24/26: Hockey Is Having a Moment; ESPN Launching Women’s Sports Sundays

      Tuesday February 24, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. The Milan Cortina Winter Olympics came and went in the blink of an eye, capping what was a busy—and “legendary”—February for the folks at NBC Sports. That doesn’t mean sports are slowing down, with the NBA regular season […]

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  • Cynsiders

    TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026

    By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Convergent TV World conference is taking place on March 5-6 in New York City. Click here to register. “Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that Cynopsis […]

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  • Cynsiders

    Retail Influence vs. Conversion: Turning Sports Advertising Awareness Into Action

    By Murry Woronoff, Director of Research at Adtaxi Every year, brands invest billions to align themselves with the world’s biggest sports moments, from the Super Bowl to the Winter Olympics, the FIFA World Cup, and the NBA Finals. The promise is scale. Emotion. Cultural relevance. But here’s the uncomfortable truth revealed by consumer research: while […]

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  • Cynsiders

    AI Won’t Save You From Your Bad Data

    By Brian Silver, EVP of Global Marketing Solutions at TransUnion At CES this year, AI was everywhere. But the thing that stood out most was not a flashy demo or a new use case. It was a statistic: 60 percent of AI projects will be abandoned this year because companies are not ready from a […]

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  • Events

    Convergent TV Awards

    The Convergent TV Awards honor brands, agencies, and platforms shaping the future of cross-screen innovation across TV, streaming, gaming, and digital media.

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  • Cynsiders

    Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?

    Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions, and probabilistic outcomes built on GRPs. And in many ways, it has. But the real question is not whether CTV is more measurable than linear TV — it clearly is. The more meaningful debate is whether CTV measurement has truly […]

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