Ad Tech
-
Marketers
Albertsons Launches New Off-Site Click-to-Cart Tech
The grocery chain Albertsons is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. Its new click-to-cart product should help. On Monday, Albertsons Media Collective announced the new click-to-cart product, based on its “Add-It” technology for off-site media, which is to say that those […]
From
-
Data-Driven Thinking
When The Last Click Disappears: How AI Shopping Breaks Attribution And Rejuvenates Brand-Building
For the past three decades, most of digital advertising has revolved around one obsession: performance. Marketers leaned on channels that could prove conversions: search ads, programmatic retargeting and affiliate links. A purchase trackable to a click was gold. Multi-touch attribution (MTA) models thrived. Conversely, brand-building was often dismissed as harder to justify next to the […]
From
-
The Big Story
Warner Bros., Netflix, Paramount: The CTV Chessboard
Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.
From
-
Data-Driven Thinking
How To Tell If An AI Vendor Will Still Matter In Two Years
Remember the Cinnamon Challenge, when people filmed themselves trying to swallow a spoonful of ground cinnamon in under a minute? For a short window in the early 2010s, it was everywhere – until it was gone. Now, it’s mostly remembered as one of those “What were we doing?” internet moments. And don’t get me started […]
From
-
AdExchanger Talks
Why The Economist Is An AI Outlier
The Economist is charting its own course in the age of AI, says Nada Arnot, the 182-year-old publication’s EVP of marketing. It’s steering clear of licensing deals and lawsuits and partnering with Claude on its own terms.
From
-
Data-Driven Thinking
AI Is Bringing MFA To Social Media. Here’s How Advertisers Can Avoid It
AI has changed content creation overnight. What once required time, skill or a production budget can now be spun up in seconds. That’s led to an explosion of low-quality, made-for-advertising (MFA) content, not just across obscure websites but on social platforms like TikTok, YouTube and Meta. For years, MFA was a mostly web-based problem: cheap, […]
From
-
Marketers
WPP Raises Its Ad Growth Forecast Thanks To The AI Boom – But That Doesn’t Mean It Will Last
Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.
From
-
AI
Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever you call it. May your Q5’s be merry and bright and full of attributable sales. Now back to business. Which is to say, Criteo’s entrance to the AI arena. On Tuesday, Criteo debuted new AI tech and […]
From
-
The Big Story
The Incredibly High Stakes Of Black Friday
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.
From
-
CTV Roundup
Why Hyper-Local Planning Agency Novus Media Likes Buying CTV Programmatically
Is it too soon to start thinking about New Year’s resolutions? Since taking on AdExchanger’s CTV beat at the beginning of March, I’ve learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I’m setting a goal for […]
From
