Topic

Ad Tech

  • The Big Story

    AI And Smart Tech: AdExchanger Does CES 2025

    Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor,  we dig into what caught our eye this year.

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  • CES 2025

    Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data

    No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES to learn how the Publicis-owned agency helps brands connect with their customers through meaningful media experiences.

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  • CES 2025

    Streaming And Measurement Took Center Stage At CES

    The annual Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year. As the connected TV market consolidates and measurement competition intensifies, streamers and video […]

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  • CES 2025

    The Verge Says Pubs Need To Get Real About Google’s Search Changes

    Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google Search. And she shares how The Verge is trying to maximize the value of its new subscription tier by selling logged-in audiences directly through Vox Media’s Concert marketplace.

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  • CES 2025

    Bringing Tech Hype ‘Back To Earth,’ With Digitas Innovation Lead Morgan Pomish

    The phrase “just because we can doesn’t mean we should” applies at the Consumer Electronics Show (CES) in Las Vegas, where it’s easy to get overwhelmed by the potential of so many new products and gadgets (not to mention all the flashing slot machines). But for Morgan Pomish, head of innovation solutions at Publicis-owned digital […]

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  • Data-Driven Thinking

    What A Second Trump Presidency Means For Media And Advertiser Investment

    Advertisers’ primary goals are increasing sales, whether directly through performance-focused marketing or indirectly via brand-focused marketing. Whatever individual occupies the White House won’t change those goals to any meaningful degree. But that’s not to say advertisers’ investments won’t change depending on the direction of federal policy. There are key variables that affect growth in advertising […]

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  • CES 2025

    Disney Scores With Sports; Video Currencies Compete For Market Share At CES

    Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.

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  • CES 2025

    Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads

    AdGood, a nonprofit with a streaming ad platform and a mission to help other nonprofits access streaming media, officially launched during CES in Las Vegas this week.

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  • CES 2025

    Experian Launches Its First-Ever Third-Party Data Marketplace

    The world needs another third-party data marketplace – no, seriously. Well, at least according to Experian, that is. This week, Experian launched its own marketplace for third-party data vendors at the Consumer Electronics Show in Las Vegas. But the idea first began to germinate last June with the release of Experian Third-Party Onboarding, a data […]

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  • CES 2025

    Meta’s Shady Characters; Apple’s Shady Recordings

    Meta recently revisited its goal to create AI-generated “characters” — which backfired. Plus, Apple’s trying to avoid a class-action lawsuit.

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