Ad Tech
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AdExchanger Talks
Don’t Take Customers At Face Value
Verizon Value President David “DK” Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as “prepaid by need” versus “prepaid by choice” changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.
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Marketers
How American Home Shield Revamped Its Targeting Strategy Amid Data Fragmentation
Media fragmentation is the ultimate paradox. There are more places than ever to reach an audience, but it has become increasingly difficult to grab their attention. And when attention is so divided, it’s hard to “feel confident that you’re reaching the right customer at the right time,” said Andrea Steele, director of media and marketing […]
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Data-Driven Thinking
Digital Advertising Needs Guardrails For AI
The biggest AI risk in digital advertising is probably not the one most people are talking about. It’s not creative generation. It’s not job replacement. It’s not whether AI can optimize campaigns faster than humans. The real risk is what happens when autonomous systems begin making commercial decisions without clear ownership, governance or accountability. That […]
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Data-Driven Thinking
From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here
You know the call. It happens every month, sometimes every week: The DSP number doesn’t match the SSP number. Nobody is sure whose pixel fired twice. The deal you activated three weeks ago is still not delivering. The brand safety report came back clean, but the placement was anything but. A meaningful percentage of your […]
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CTV Roundup
FAST Content Isn’t Always ‘Premium,’ But That’s Where TV Ad Innovation Is Happening
The FAST channel ecosystem is providing advertisers with a sandbox (no, not that sandbox) to test new CTV formats, targeting tools and programmatic buying methods.
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The Big Story
The End Of The Programmatic Pageview
TV piracy of sports streams is siphoning away millions of viewers. Then: Vox Media and BuzzFeed found new owners this spring, punctuating the end of the pageview era.
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Marketers
Retail Wags The Dog; Data Brokers Vs. The Military
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.
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View on Demand
How Media Company Insights Teams Win Back Time and Show Full-Funnel Impact
Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are transforming time-consuming workflows into streamlined, scalable systems that deliver faster, more impactful results. Learn how to simplify everything from tagging and survey setup to reporting and study management—freeing your team from manual tasks and empowering them to […]
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Events
Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape
Marketing budgets are rising. Confidence in measurement isn’t. Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what’s actually driving growth across the broader media mix. The bigger challenge? Your competitors. While you’re focused on internal dashboards, competitors […]
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Data-Driven Thinking
Why Agentic Measurement Will Reprice The Ad Market
Every era of advertising is defined by what its reporting layer cannot see. In the 1960s, the industry was defined by the Nielsen diary. Households recorded their viewing on paper and mailed it back. Advertisers and broadcasters waited weeks for the data. Nielsen’s diary wasn’t replaced because it was wrong, but because it was slow. […]
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