AdExchanger Archives - Chief Marketer

For Agentic Advertising To Work, We Must Decide What AI Can Never Touch

Every company in our space is wrestling with what their agentic AI strategy is. The answer that seems obvious is to wire up an LLM, give it access to Meta or Google through MCP and put it to work. The reality is more complicated, and the complications matter a lot when it’s your budget on […]

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Stop Guessing, Start Knowing: A Carrier Data Playbook

Consumers move seamlessly between physical and digital environments, but many marketers still rely on fragmented or modeled data to understand and reach them. Advertisers are looking for more accurate ways to identify audiences, activate campaigns, and measure outcomes across channels. This session explores how deterministic carrier data can provide a stronger foundation for modern omnichannel […]

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The Big Story

AppLovin’s Play To Reach Non-Gaming Advertisers

Gaming apps are filled with ads for more gaming apps. Why not other advertisers? We go inside AppLovin’s play to bring non-gaming advertisers into the fold.

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CTV Roundup

Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate

Pinterest expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup.

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Marketers

AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal

Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.

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Data-Driven Thinking

Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?

Build a wall around the right property, and people will line up to get inside. Build one around the wrong property, and eventually you’re the person asking if anyone remembers their AOL password. Meta is the clean success case. For all the industry’s complaints about opacity, Meta became a walled garden marketers could not ignore […]

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AdExchanger Talks

Murder Your Thirst And Measure Everything

Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.

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Data-Driven Thinking

Ad Tech’s Trust Problem Isn’t Going Away. We Just Stopped Talking About It

I’ve spent over 25 years in this industry, and I’ve staked the last eight of them on a simple bet: a business rooted in responsible practices isn’t at odds with commercial success. It’s hard for me to watch what’s happening right now and stay quiet. Hims & Hers built its business on patients trusting it […]

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CTV World 2027

CTV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the […]

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AI

A New Bill Targets ‘Bad Bots’ That Scrape Websites Without Permission

Some political issues don’t become mainstream talking points, but that doesn’t make them any less urgent. They’re more like “hygiene [and] vegetables,” quipped Danielle Coffey, president and CEO of the News/Media Alliance, as in, a little unglamorous, but crucial for a healthy body. Or, in this case, a healthy content marketplace. In late July, three […]

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