B2B-MARKETING | RETENTION

Is Your Data Ready for ABM?

|  by Tracy Eiler

Knowing what one contact does is fine, but knowing how several people at a company are interacting with you is much more powerful, and that's the crux of ABM.

The Art Of Reinventing Your Business

|  by Gregory Pollack

It is the visionary that can see change happening all the time. To grow your business and expand you always need to be creating and building on what you have achieved.

Why Clean Marketing Data is Not Just for CIOs

|  by Lauren Kincke

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

Make Your Marketing Team a Revenue Center: 3 Tips

|  by Thomas Barta and Patrick Barwise

In a nutshell, CEOs are concerned with strategy, organization, revenue and cost. You should aim to be associated with marketing revenue.

marketing leaders

What’s Killing Your ABM Strategy and How to Fight Back

|  by Sanjay Castelino

Falling into traditional, lead-focused marketing and sales tactics is easy when spinning up an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead-generation programs. How do you fight the temptation to revert to the norm? You focus on value on a more intimate scale.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200