B2B-MARKETING | RETENTION

Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.

Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.

A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.

Sure, adapting to the California Consumer Privacy Act can be costly. But smart marketers see the opportunities in CCPA, as well as the hurdles.

Miss any news while you were watching the waves roll in? Take a moment and catch up with our 10 most popular B2B stories in July.

“Actions speak louder than words,” says IEX CMO Kate Gunning. “The opportunity is to demonstrate our brand story, rather than just telling the purpose.”

B2B marketing is inherently different from B2C, and brands that fail to reflect this will not succeed. Here's the nuances you need to keep in mind.

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.

Of the 610 million users on LinkedIn, would you guess that more than 50 million are in manufacturing? Here's why you need to engage these B2B professionals.

Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.