B2B Events Get Inspired by the Women’s Movement

Posted on by Beth Negus Viveiros
Twitter at CES B2B events
Twitter’s keynote at CES

The conversation around a variety of issues impacting women—from equal pay and leadership to families and sexual harassment—has a powerful new platform, B2B events.

As Rachel Kirkpatrick Boucher reports on our sister site Event Marketer, brands like Twitter are stepping up to increase the voice of women in business. Twitter CMO Leslie Berland took a key role in calling out CES for its lack of female keynoters this year. That created a new event—its own keynote, #HereWeAre, and featured speakers representing a range of races, ages, sexual orientations and work experiences. About 150 people were in attendance, and the live stream garnered four million views.

“We want to be intentional about putting women forward, out in front, where they belong,” tweeted Berland, as the #HereWeAre trended No. 3 in the U.S., and No. 1 in New York and San Francisco that day.

To further underline its support for the movement, Twitter took the money it would have spent on swag for its CES booth and made donations to Black Girls Code, Girls Inc. and the Las Vegas Victims Fund.

Cisco is developing a new track at Cisco Live this year focused on women and leadership. The network engineering field tends to be male dominated, so it’s a cause of Cisco’s to encourage women in the industry, reports Boucher Kirkpatrick. an effort that comes to life at its B2B events with the Cisco Empowered Women’s Network.

In the past, the Cisco Empowered Women’s Network was a one-day event at the front-end of the Cisco Live conference with special programming on education and leadership; this year, it was integrated throughout all four days of the event, with a highlighted track open to all.

“Last year we started to see more of the male attendees, the core attendees, coming and supporting the initiative and I think we’re going to see a lot more of that this year now that we’ve integrated it into the main program,” says Kathy Doyle, director-global customer conferences, Cisco Live and Cisco Connect.

To learn how more brands such as KPMG are connecting with women in business via B2B events, check out the complete feature on EventMarketer.com.

To discover how leading brands like JC Penney, Belevedere Vodka and more are creating programs that resonate with today’s women, attend Marketing to Women in the #MeToo Era, Tuesday, June 19 in New York.

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