Author

Brian Quinton

  • Engagement

    2012 PRO Award Winner: Catapult Action Biased Marketing for Mars Petcare

    Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each week, less than 60% buy pet food at Walmart and less than 40% buy supplies, so there was a significant opportunity to capture market share.

  • Acquisition

    2012 PRO Award Finalist: Marketing Drive & Possible Worldwide for The Dannon Company

    Dannon’s Danimals kids’ yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.

  • 2012 PRO Award Finalist: Hilton Hotels & Resorts

    Hilton Hotels & Resorts launched “Hilton Huanying” (“Welcome to Hilton”) to attract the growing numbers of Chinese tourists. Amenites such as Chinese-language TV channels and in-room tea kettles were important, but the PR included a University of London white paper on Chinese tourism that got more than 250 downloads from the Hilton site.

  • Engagement

    2012 PRO Award Winner: Draftfcb for U.S. Postal Service

    Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as “Your Other Address”. The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.

  • Engagement

    2012 PRO Award Finalist: Draftfcb for MilkPEP

    It’s hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

  • Engagement

    2012 PRO Award Winner: Civic Entertainment Group, 30Sixty for HISTORY

    Despite strong ratings, HISTORY’s “Swamp People” wasn’t creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.

  • 2012 PRO Award Finalist: Ryan Partnership for Unilever Food Solutions

    To engage more deeply with its retail-restaurant clients, Unilever Food Solutions and Ryan Partnership developed a web site and email newsletter program that treated deli and QSR owners like the foodservice pros they aspire to be. The SandwichPro.com site spotlighted client chefs, offered recipes and research, and produced a 4% increase in mayonnaise sales.

  • Engagement

    2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors

    The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

  • 2012 PRO Award Finalist: Upshot for Hilton Worldwide

    Hilton Worldwide strives to be the first choice (if not the only choice) when owners take steps to expand their property portfolio. To establish that amount of valued advocacy, Hilton and agency Upshot created Owner’s Access to exceed owners’ highest expectations.

  • Engagement

    2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

    Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.