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personal-branding595

Article

Apr. 17 2014




3 Strategies to Harness the Power of Personal Branding

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

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Honey Maid

Article

Apr. 17 2014




Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

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gavel595

Article

Apr. 17 2014




Tweet of Katherine Heigl Gets Duane Reade in Hot Water

Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.

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cmo595

Article

Apr. 16 2014




9 Ways the CMO Role Impacts Your Bottom Line

Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.

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video marketing

Article

Apr. 16 2014




Brand Experiences Drive Big-Time Results for Interactive Video

Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

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content marketing

Article

Apr. 16 2014




Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.

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disney-355

Article

Apr. 15 2014




The ‘Principle of One’ in Branding

Creativity, relevance, tools, tactics and channels all matter, but every piece has to point toward one idea.

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social media

Article

Apr. 10 2014




4 Tips to Cultivate an Active Social Media Community

Now’s the time to take some steps to get fans and followers of your brand’s social media channels more active.

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mobile consumer privacy

Article

Apr. 09 2014




Unilever Mobile Ad Compensates People in Asia with Free Airtime

Unilever, Microsoft and Google are using a startup’s mobile platform in Asia that exchanges marketing promotions with free airtime for users.

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youtube videos

Article

Apr. 09 2014




Posting a Video on YouTube? 4 Steps to SEO it.

Posting video on YouTube can bring some real life to your brand, but don’t forget to SEO it. Here’s 4 steps.

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