Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

Subscribe To X





HOME > ARCHIVES FOR


Post By

marketing automation technology

Article

Apr. 24 2014




Marketing Automation Technologies: Good for Prospects and Customers

It’s good to keep in mind that your competition is reaching out to your customers so you should too. Marketing automation technologies can help.

More...

 
video marketing

Article

Apr. 24 2014




Video Marketing: Using Hard Data Versus Assumption

For video marketing, CMOs are making more assumptions than using hard data to get it right.

More...

 
branded video

Article

Apr. 24 2014




Branded Videos Losing Ground to Individual Users Sharing Same Videos

Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.

More...

 
loyalty

Article

Apr. 22 2014




Losing Loyalty? 4 Biggest Missteps

Make sure you’re not making these four mistakes that can hurt brand loyalty.

More...

 
social media management tools

Article

Apr. 22 2014




10 Different Visuals to Increase Social Media Engagement

Using a variety of types of visuals can greatly improve response and engagement in your social media marketing.

More...

 
Burt's Bees

Article

Apr. 22 2014




Burt’s Bees Puts Promotional Messages in Appointment Calendars

Promotional messaging in online date calendars by Burt’s Bees will be monitored closely by marketers to understand consumer reaction.

More...

 
personal-branding595

Article

Apr. 17 2014




3 Strategies to Harness the Power of Personal Branding

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand.

More...

 
Honey Maid

Article

Apr. 17 2014




Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

More...

 
gavel595

Article

Apr. 17 2014




Tweet of Katherine Heigl Gets Duane Reade in Hot Water

Duane Reade finds itself in court after posting a tweet that included a pic of actress Katherine Heigl.

More...

 
cmo595

Article

Apr. 16 2014




9 Ways the CMO Role Impacts Your Bottom Line

Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.

More...