Are you Ready for the Massive Technology Shift? Survey

Posted on by Patty Odell

As marketing technology earns its place as a key component in marketing, the rise of marketing technologists is pacing close behind.

chief marketing technologist
76% of senior-level marketers in the U.S. have a person on their team responsible for leading marketing technology, the study found.

A new study has found the every marketer surveyed (100%) reported that data and analytics would play a vital role in the near term. As for the role of chief marketing technologist, 66% of marketing teams already have one in place and another 26% plan to fill the role within a year.

The strategy behind the in-depth survey was to find out whether marketers are ready for the massive technology shift that is underway and transforming marketing departments across the globe.

The study from DataXu and titled, Modernizing the Mix: Transforming Marketing Through Technology and Analytics, surveyed 532 marketers across the U.S., the UK, Germany, France, Spain and Italy.

This article, from Forbes.com, provides 10 insights into what is fueling the rise of the chief marketing technologist, based on the survey.

Nestlé Waters CMO on its Marketing Technology Transformation
The Latest Technology, Sending Ads Through Sound
Ways Mobile Tech Can Differentiate Your Rewards Program

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

CHIEF MARKETER 200