5 ‘Snack-Size’ Pieces of Content for Social Media Marketing
Like it or not, attention spans are getting even shorter, which is a reality marketers have to be mindful of when it comes to the content they produce. The challenge is understanding how to pump out brief forms of communication to engage with prospects and customers. Here are five types of “snack-size content” marketers should consider for their social media marketing efforts: 1) snack-size blog posts, equipped with a strong headline, alluring intro and short paragraphs; 2) infographics; 3) 15-second videos that offer viewers insider access, show action and use testimonials; 4) images; and 5) quotes. (Jeff Bullas)
