May 23, 2013 - Chief Marketer

Teens ‘Waning Enthusiasm’ for Facebook Benefits Twitter: Survey

Teen Internet users are becoming disenchanted with Facebook and are moving to Twitter. What does this all mean for targeted social media ads?

Social

Why Yahoo Bought Tumblr for $1.1 Billion

Why did Yahoo spend $1.1 billion to buy Tumblr? Two words: native advertising.

Agencies

Three Core Objectives for the Successful CMO

The Kellogg School of Management believes the next wave of CMOs must accomplish three core objectives to be successful.

The Future of TV Ads

In this video interview, Opera Mediaworks CEO Mahi de Silva joins Digits with a look at the next wave of mobile and interactive marketing

Local Companies Help Moore, OK Victims

In Oklahoma any number of companies, like Buffalo Wild Wings, have stepped up running various promotions to benefit the victims.

Paid Search Spend in the Travel Category Is Down 19% so far in 2013, Thanks to Google

Memorial Day is just around the bend, which means the summer travel season is too. AdGooroo uses this time of year to offer a glimpse into paid search spending in the travel category so far in 2013. The company reports that there’s a downward trend happening and that Google might be to blame. Paid search […]

Infographic: Does Social Sharing Drive Sales?

AddShoppers, a social commerce platform for retailers, has generated an infographic that answers the question: “Does social sharing drive sales?” The company’s analysis of $5 million worth of e-commerce transactions yielded the following findings: –

How to Make Banner Ads More Effective: 8 Tips

“The display banner is dead!” Surely you’ve heard that one before, and surely something tells you that the banner ad still has life in it yet. There’s little doubting that banner ads are losing ground to the hot new thing on the block: native advertising. This trend is happening for good reason: native ads are […]

How to Make Sure Your Facebook Page Is Up-to-Date: 11 Things to Check

Auditing isn’t something just for the IRS

Google Introduces Top Charts for Trends, a Blessing for Keyword Research

Marketers should know that Google Trends is a helpful tool for conducting keyword research, especially when it comes to finding out what searchers are interested at this very moment. On Wednesday, Google unveiled a neat new feature for Google Trends: Top Charts, which the company describes as “lists of real-world people, places and things ranked […]