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HOME > ARCHIVES FOR MAY 2013

Education

May. 31 2013




How to Deliver an Engaging and Interactive Webinar for Higher Quality Leads

FREE ON-DEMAND WEBINAR Webinars have become an important tactic for marketers to generate leads and drive demand. However, to be truly effective, they have to function as more than just a presentation tool. Successful webinars today utilize a wide array of interactive tools to engage their audiences in a direct conversation that result in more […]

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social media

Article

May. 30 2013




Small Businesses Find ROI in Social Media: Infographic

Manta’s infographic portrays findings from its new study of more than 1,200 small-business owners regarding their social media top concerns.

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Article

May. 30 2013




Kohler Mobile Tour Let’s People Test the Flush

Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.

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Shopping_595

Article

May. 30 2013




Back-to-School Marketing Underway to Fight Uncertainty

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

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Article

May. 30 2013




What you need to know to improve open and clickthrough rates in 2013

Like all direct marketing creative, good email creative isn’t just about being clever. It must generate results. In this special report, learn: What types of subject lines—long or short, funny or offer-oriented—are generating the best open rates Why email copy should be relevant and to the point How the rise of mobile is influencing email […]

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verified-facebook-pages

Article

May. 30 2013




Facebook Verified Pages Helps Brand Trustworthiness

Facebook’s new Verified Pages helps brand marketers gain trustworthiness. You’ll find tips here.

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Instagram595

Article

May. 30 2013




Instagram Heats Up for CMOs

(The YouMoz Blog) CMOs are into. Here you can grab onto ideas from Starbucks, Red Bull and American Express —three big brands thriving on Instagram and how they are doing it. Brands looking to follow in their footsteps should get plenty of tips here like including adding calls to action in photos and captions.

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losing-money-595

Article

May. 30 2013




Marketers Lose $83 Billion to Poor Customer Experiences

(CMSWire) An astounding $83 billion is lost each year in the U.S. thanks to poor customer experiences, an IBM report has found. To combat this, the company recommends a number of fixes including understanding and engaging customers; evaluating and prioritizing channels and creating a consistent customer experience. This article lays out the findings, comparisons between […]

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onedirection595

Article

May. 29 2013




Oreo, Ritz Sponsor “One Direction’s” Summer Tour 2

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction’s American summer tour and its millions of swooning, screaming young fans.

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May. 28 2013




Helping Your E-Mail Go Social: Special Report, sponsored by Return Path

Will the social networks kill e-mail? Not likely. In fact, the two channels enable each other. As a result, e-mail marketers must embrace social media, not fear it.

Ken Magill explores how social media is affecting e-mail advertising and what marketers can do to make the most of it.

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