Meet the Broker: Jeremy Johnson of Specialists Marketing Services Inc.
Meet the Broker features Jeremy Johnson, who believes media brokers will inherit the direct marketing landscape as direct mail list brokers suffer the same fate as the dinosaurs
Listline e-Newsletter 11/20
Mail Marketing Inc. has been appointed to manage a list of 75,129 names from Soda Creek Western Outfitters, including 14,907 current catalog buyers.
VW Creates Comic MLS Cup Webisodes
Volkswagen has created a series of comic webisodes as companions to its promotional tour with the Major League Soccer Cup trophy.
Kodak Runs Photo Contest Prior to PGA Challenge
Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year.
News Brief
PIZZA INN: has named Scott Richter as senior director of marketing and Samuel "Bud" Boswell as executive chef and director of research and development.
Simone Schoevaars Cantando Dies at 47
Simone Schoevaars Cantando, a list broker for many years, died Nov. 13 after a long struggle with pulmonary fibrosis. She was 47.
Post Office Requires More Frequent List Updates
New postal regulations require mailers to update lists more frequently for mailing flyers, catalogs, advertising and packages sent out as standard mail, effective Nov. 23.
Fewer E-mails Being Opened
A study recently conducted by MailerMailer showed that the average marketing e-mail open rate fell to 13.20 percent in the first six months of 2008.
Multiple Personality Disorder
An interesting article came out in MediaPost yesterday titled, "Washington AG Targets Tattoo Media's MyLuvCrush.com." For all that has been written about the mobile marketing space over the years...
New Web 2.0 Ad Platform From Motive Interactive Delights Affiliate Marketers
Motive Interactive ( www.motiveinteractive.com)announced the launch of Advent 2.0(TM)
