Yahoo! Shopping’s Mobile Momentum

Posted on by Chief Marketer Staff

There are about 200 million cell phones in use in the U.S. today, and the majority of those are capable of using the Internet. The major search engines, and some minor ones, have all shown they recognize that as a gateway to Web information, search will find a way onto the mobile phone someday. The big questions are, what search services will users want to use and pay for, and how far out ahead of this just-emerging market do the engines need to be?

A July OneUpWeb research effort hinted at the search formats that most people will value. The study revealed that potential mobile searchers break into two camps distinguished by task: the

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