WWE Fans Weigh In On Next Fathead Superstar
Sports wall graphics producer Fathead is letting pro wrestling fans pick the next Fathead Superstar from the ranks of WWE performers.
WWE aficionados can choose between Rey Mysterio, Boogeyman, Jeff Hardy or CM Punk to determine which one will be slapped on walls as the latest WWE Superstar to become a vinyl graphic. A cross-platform ad and promotional campaign to inspire fans to pick the winner launches during the WWE Cyber Sunday pay-per-view event at the Verizon Center in Washington, D.C.
Fathead will be featured in WWE spot plugging the event on local D.C.-area cable TV and radio outlets, and in WWE Magazine. Fathead will sponsor the Cyber Sunday section of WWE.com, where fans will be able to vote their choices for the next WWE Fathead.
WWE and Fathead will also run a sweepstakes offering fans a chance to win a set of signed WWE Fathead graphics. WWE Superstars John Cena, Triple H, Undertaker, Batista and Bobby Lashley are among the WWE Fatheads.
WWE fans have cast more than 10 million votes in similar Cyber Sunday promotions to pick the next Fathead in the past.
“WWE has an exceptional relationship with their fans,” said Brock Weatherup, Fathead CEO, in a statement.
WWE has had a licensing deal in place with Fathead since 2006.
