Wine direct mail merchant Geerlings & Wade, Inc., Canton, MA, is expanding its business into new regions of the U.S., today announced it will begin selling high quality wines and wine accessories in three new states: Texas, New Hampshire and Rhode Island.
Geerlings & Wade’s products will now be available to an additional 14 million legal age consumers. When combined with the 23 states that Geerlings & Wade currently serves, the company is now able to legally sell and deliver wines and wine accessories — through the mail and over the Internet — to more than 81% of the wine-consuming public in America.
“Our expansion comes at a time when more and more American consumers are choosing to shop with the convenience of toll-free calling or the Internet. Either way, we have simplified the process,” said Geerlings & Wade president and CEO Jay Essa in a statement.
“We will immediately begin developing direct mail and electronic commerce campaigns for these new regions and expect volume to build by the fourth quarter of 1999. We are clearly now closer to our goal of reaching, in a legal manner, as many customers as possible on a national basis.”
Customers in Texas, New Hampshire and Rhode Island will be able to place orders by early March by calling the Geerlings & Wade Customer Service Center toll-free at 1-800-782-9463, or by accessing the company’s Web site at http://www.geerwade.com. The company will soon open a retail facility in Texas to meet liquor licensing laws and will work within that state’s guidelines that prohibit sales of alcoholic beverages in certain dry areas. The company will not need to add new facilities in New Hampshire or Rhode Island, as orders from those states will be filled by shipments from other states where Geerlings & Wade warehouses its products.
Other states currently served by Geerlings & Wade include Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Iowa, Louisiana, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Jersey, New Mexico, New York, Oregon, Ohio, Virginia, Washington, and West Virginia.
