A new Web site offers hints and potential pitfalls for marketers wishing to reach the Hispanic market, which currently amounts to 36 million consumers in the U.S.
The site, http://www.adelantehispanicmarketing.com, includes reminders to consider the nuances of Hispanic culture, rather than simply translating English-language advertising into Spanish. The site is run by Adelante Hispanic Marketing, a Raleigh, NC-based advertising agency.
“Knowing the nuances of Hispanic marketing will be a powerful tool for many U.S. companies trying to increase their market share in an incredibly competitive environment,” Chrysanteh Georges, president of Adelante Hispanic Marketing, said in a statement.
Georges continued, “Effective marketing speaks to the heart of the Hispanic consumer. Often, something as simple as saying ‘Spanish spoken here’ can make the difference between businesses and products that are embraced by the Hispanic marketing and those that are not.”
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