Web Classifieds Get Social with Expo
The online classified space has seen a lot of activity in recent weeks by a lot of companies taking a lot of different approaches. Oodle.com continues to grow with its business model of bringing buyers to existing ad-seller sites, including newspapers and online verticals. Google Base is beta-testing its big brand name as a marketing site where users can post whatever content they wish, and apparently wants to range from the retailer offering high-end chocolates in Cannes, France, to the seller hoping to unload a Pontiac in Pacoima CA. Even eBay is in the classifieds business with Kijiji.com, which it operates beyond U.S. shores so as not to conflict with its 25% stake in Craigslist. And last week saw the launch of Vast.com, an online classified player that says it has 15 million listings scraped from 50,000 Web sites and invites site developers to customize those listings to suit their users
