Wal-Mart stores announced last week that it will begin testing digital music downloads on its Web site, www.walmart.com, selling songs for 88 cents each.
This decision will place the retailer in direct competition with other online music download services like Apple’s iTunes and Roxio, Inc.’s Napster 2.0, currently offering music downloads for 99 cents apiece.
The Wal-Mart site will initially offer 200,000 songs for download and plans to gather customer feedback over the next few months. The site will officially launch in Spring 2004 and music offerings will be expanded.
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