The creators of cable television networks Nickelodeon, MTV and VH1 have unveiled plans online destinations and commercial Internet sites for children and other music fans.
Specifically, Nickelodeon will create a kids-only online service, including a registered community, and, with the working title, “The Buggles Project” MTV and VH1 will create an online music destination featuring customizable entertainment, information, community services, and e-commerce. The kids destinations will launch in September and music destination in June.
Viacom will also create a new Internet division that will include the new online businesses to be located in San Mateo, CA. Viacom has earmarked $250 million for worldwide promotional support of these services.
