Vertis Names Calta Chief Marketing Officer

Vertis Communications has named Kathy Calta chief marketing officer.

Most recently, she was a partner at Rosetta Marketing, an interactive marketing company. Before that, she was at Harte-Hanks for 22 years serving as a senior vice president and executive vice president.

Calta led U.S. business units that delivered integrated direct and interactive agency services, customer data management, database construction, analytics, technology, production services, and related services, among other functions.

She also served as the chair for the Data Center Consolidation initiative and participated on the company’s technology council.