Vanity Fair Inc. is promoting its Vassarett intimate apparel brand through Cupones y Consejos, a shared mail program. Vanity Fair will be featured on the outside of the 6×9 envelope.
The Vanity Fair promotion will reach 2.5 million Hispanic households in Cupones y Consejos’ September mailing. The coupon will offer $2 off a HandsUp Pushup bra, when the garment is purchased at a Wal-Mart, Target or KMart store.
The mailings go out on a quarterly basis, and are received by consumers in 7 states, as well as the top 12 Hispanic markets.
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