Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director.
Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s something about “appearing on the living room screen [that] just adds a layer of credibility to brands,” he said. For young shoppers, appearing on streaming platforms goes beyond visibility and increases trust.
The goal of the brand’s recent connected TV campaign was to determine if it could shift some of its paid search and social budget to CTV and still sustain its site traffic levels and purchase volume.
The campaign delivered and then some. In addition to a 20% increase in site traffic between the test and control groups, Nobull’s nonbranded shopping clicks increased 18% and purchases increased 5.5%.
Based on these results, Nobull increased its CTV spending over the past year by double-digits and has no plans to slow down.
Read the full story on Multichannel Marketer’s sister publication AdExchanger.
Network
