Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results

Let’s face it: in today’s challenging economy, online marketers don’t have the time or resources to waste on programs that don’t deliver results. Performance expectations are higher than ever. But the most commonly used marketing metrics aren’t enough to create a roadmap for improvement.

So how do you turn data into dollars when you don’t have the right metrics to tell you why you’re getting your current results? And how do you prevent failure next time?

The key is Motion Metrics