CPG FIRMS TAKE NOTE: The U.S. Postal Service wants to deliver your product samples.
In May, the Postal Service began mailing 200,000 USPS-branded boxes con-taining assorted beauty, health and snack food items in Charlotte, NC, Pittsburgh, PA, and other markets.
The USPS is working with eight different consumer packaged goods companies providing 11 different products, says Marc McCrery, USPS executive manager of sampling programs.
The test will run through the end of the summer.
Got a direct mail tip to share? Contact Larry Riggs at larry.riggs@penton.com
