Trends

PacSun, Tarte and Crocs say letting influencers have creative control is the key to viral and lucrative TikTok content.

Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include […]

NBCUniversal is set for “Legendary February,” a month of major sports events airing across its linear and streaming platforms that includes pop culture tie-ins with the Olympics.

VaynerMedia CEO Gary Vaynerchuk tells retail marketers to ditch brand lift studies, post on LinkedIn and prepare a live selling strategy in his NRF ’26 keynote address.

At CES 2026, DPAA President & CEO Barry Frey discusses the association’s presence at the show, the future of retail media and what tech stood out to him at the conference.

Executives from AI-driven predictive marketing intelligence company Sooth share their research findings on the maturation of the clean beauty category and the resulting implications for marketers and professionals seeking to connect with these consumers.

Outfront’s Head of Brand Solutions Brad Alperin discusses what marketers can take away from the show, how AI is integrating into marketing processes and what new tech inspired him this year.

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its off-the-shelf car oil and machine lubrication products. But did you know the company doesn’t even own that business line anymore? Valvoline sold it in […]

Ulta Beauty CMO Kelly Mahoney discusses the brand’s massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.

Chief Marketer Content Director Kaylee Hultgren chats with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo about the brand’s massive presence at the show this year, AI innovations, introducing Gen Z consumers to its next-gen products and more.