TransUnion, Chicago, has introduced two new prospecting tools, Rapid Notify Account Acquisition(SM) and Rapid Notify Cross Sell.
Rapid Notify Account Acquisition monitors the consumer population for credit activity that indicates a likelihood to respond to new products or services, then qualifies those consumers for automatic inclusion in marketing outreach efforts. It also is able to select from customized credit characteristics in addition to receiving phone numbers for telemarketing programs.
Rapid Notify Cross Sell offers allows credit grantors to automatically evaluate their customer base for file changes that qualify their clients for new credit offers.
