Your brand story can’t just convey what you think is important. To resonate, it must be relevant to your customers’ needs and desires. In this Special Report, discover how to use storytelling to make your B2B brand more relevant and engaging.
The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.