Topic | social media

For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.

On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here's what you need to know.

Vertical social networks that target a specific professional niche can be a great way for buyers and sellers to connect and start a conversation.

Your brand story can’t just convey what you think is important. To resonate, it must be relevant to your customers’ needs and desires. In this Special Report, discover how to use storytelling to make your B2B brand more relevant and engaging.

The stats confirm Twitter’s position as a major player in the mobile marketing space. Here’s five hot tips for app marketing on Twitter.

SAP will be providing fans and media with unique insights into what’s trending and how fans are talking about the big game on social media through the NFL.com Stats Zone.

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.