Why You Should Give a Darn About Your Local Reputation
Managing your reputation online can mean the difference between winning more business and losing potential customers.
Managing your reputation online can mean the difference between winning more business and losing potential customers.
What is the best strategy for your company, inbound or outbound marketing?
Consider this the golden age of data in marketing.
(AdAge) Snickers found a creative way to target hungry searchers with a PPC ad campaign in the U.K. that used the top 500 search terms on Google and found the most common misspellings of those words, yielding a grand total of 25,381 words to bid on. The brand and its agency also ran “Snickers Foosball,”…
GPS has come a long way since it was first introduced as American military technology in 1973.
To be relevant, brands need to add dimensions of time and context to their customer interactions.
The rise of social media and mobile technologies has moved the customer experience from a priority to the priority.
Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.
Utilizing original content is better than pushing out free content or leveraging content from content farms. Here's why.
Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.
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