Topic | Mobile commerce

If you're waiting for the full-blown arrival of shopping over mobile devices, hold the phone

For retailers, mobile technology is providing new strategic opportunities to overcome problems associated with traditional loyalty programs – but there’s more to mobile loyalty than offering coupons

Consumers use smartphones to supplement, not supplant, other devices for shopping, and marketers' use of mobile-enabled campaigns is lagging consumer adoption of the devices, according to a survey from Google and the Mobile Marketing Association.

Brands don’t get to be 160 years old without being adaptable. Lou Paskalis, American Express’s vice president of global media, content developing and mobile marketing, offers a double handful of considerations for companies—established and emerging—entering the mobile space.

Chief Marketer's 2011 Mobile Marketing Survey tracks the way brands are going where the customers go

Mobile is marketing’s most portable and accessible channel. It puts brands literally in the palm of their customers’ hands. That’s the good news. The bad news is that the lure of proximity marketing is often overshadowed by impatience. Companies enticed by the promise of personal access to their customers often suffer a similar fate—a quick-and-dirty…

There's a temptation for direct marketers to approach mainland China as just another collection of 1.34 billion potential customers. The English language has a word that describes this tactic. Failure. To illustrate a simple yet significant difference between Chinese consumers and westerners, consider how the U.S. direct industry would fare if people didn't have ready…

As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be…

Mobile commerce is often great in theory and hideous or frustrating in practice. Not only are the screens small, the product shots hard to see and the checkout pages difficult to type into

Web platform development firm Kahzam, Inc. will acquire TeCoup.com LLC, a firm which provides SMS text coupons.