Experiential Marketing
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Engagement
Pride Month 2022 Activation Roundup: Taco Bell, Jägermeister, Yahoo and More
A roundup of Pride-themed activations from Jägermeister’s Safe Spaces certification program to Taco Bell’s Drag Brunch series to Yahoo’s human glitter “car wash.”
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Engagement
PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return
A photo tour of some of the brand activations at Cannes Lions this year.
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Engagement
Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.
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Events
Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz
How five brands stimulated attendees’ senses to create more compelling and memorable experiences.
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Engagement
Pizza Hut Activates an IRL ‘Struggle Bus’ Tour for NCAA Men’s Basketball Fans
How the IRL pop culture meme helped Pizza Hut cruise to success.
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Events
Key Takeaways From the Experiential Marketing Summit From Nestlé USA, Microsoft, Anheuser-Busch
Key takeaways from Event Marketer’s 2022 Experiential Marketing Summit in Las Vegas.
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Events
Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
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Events
Kind Snacks Pops Up a Secret Farmers Market in New York City
A recent brand activation from Kind Snacks expected 500 attendees for its secret farmers market pop-up. Here’s what happened when 8,000 showed up.
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Events
Event Marketer Unveils the 2022 B2B Marketing Dream Team
Presenting this year’s Dream Team, a crop of marketing executives handpicked for their ability to navigate the increasingly complex world of B2B event marketing.
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Events
SXSW 2022: How 15 Brands Activated In-Person Experiences
Standout in-person activations at SXSW 2022, from Cheetos, FX, HBO Max and others.
