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Consumer Marketing

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Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con

Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con

Posted on September 30, 2022 by Chief Marketer Staff

We shared a preview of San Diego Comic-Con’s most impressive brand activations back in July—and now the full-fledged field report from CM sister pub Event Marketer has arrived. Check out how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.

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