Topic | Event Marketing

Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.

How Coors Banquet partnered with lifestyle brand Brixton to host a live music experience with a cause marketing component.

A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.

Following are a few post-event highlights from the show, from executives at companies like YouTube, Cisco, Walmart and others.

A range of brands delivered experiences for the festival crowd that called to mind pre-pandemic environments.

FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.

Barlow discussed the challenges of marketing the new series, appealing to young adult and Gen Z audiences authentically and experiences at the network moving forward.

How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.

A look at Cisco's pandemic pivot: converting its five-day, 1,000-session conference into a virtual gathering.

Cisco learned the following lessons when converting its massive conference to an all-virtual format.