Jones Soda Pivots to Esports Marketing During COVID-19 Fallout
Esports and gaming tournaments are continuing online. Here's how one brand pivoted to esports marketing.
Esports and gaming tournaments are continuing online. Here's how one brand pivoted to esports marketing.
In support of a new esports sponsorship deal, Pringles has released 115 million cans across Europe with codes to win an exclusive Legacy skin.
As change occurs, how can brands win over audiences through these new mediums? These questions are critical moving forward.
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
Pringles has taken another major step to connect with coveted young esports fans—a series of commercials that will air in stadiums and digitally during esports events.
With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.
When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink partnerships with esports, everybody wants to get in the game.
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