Aunt Jemima and Uncle Ben’s Make a Statement: Rebrand Considerations for Marketers
The do’s and don’ts of a public rebrand.
Topic | Diversity and Inclusion
AI Technology From IBM, Amazon and Microsoft Under Fire for Racial Bias
Some brands are getting behind the movement to end racial inequality. Others are being pulled into the spotlight unwillingly.
How Brands Can Join the Conversation About Racial Inequality: Four Considerations for Marketers
Considerations for marketers who want to participate is the diversity conversation.
How to Ensure Your Website is Accessible to Americans With Disabilities
There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.
Five Ways to Apply Diversity and Inclusion to Events
Here are five strategies for diversity and inclusion that marketers can use when planning future events.
10 Ways to Foster LGBTQ and SOGI Inclusivity at Events
Inclusive event planning is good event planning—it’s thinking about the seemingly small details that can make a big difference in how a guest experiences your event.
How T-Mobile Built a Strong Connection with the LGBTQ Community
Jen Palmer leads the Pride and Allies Employee Network Group. She shares strategy on marketing to the powerful LGBTQ community.
