Topic | Data

How to Make GDPR Work for Marketing Teams

|  by Bryta Schultz

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.

4 Reasons to Make Personalized Marketing Analytical

|  by Peter Moloney

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

Maximizing Customer Retention: A Data Fitness Test

|  by By Curtis Thornhill & Elizabeth Dobbin

Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…

Why You Need to Be Thinking About Second-Party Data

|  by Anastasia Bogomolov

Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.

Getting Through the Data to the Insights: 4 Tips

|  by Erika Carney

The ongoing challenge is resisting the urge to collect and analyze everything we can get our hands on. Here's 4 tips to efficiently gain insights from data.

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