Data Collection

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  Data & Analytics

  The Digital Twin of the Customer (DToC) Approach to Data Collection

  How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.

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  Loyalty Marketing

  Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

  How the company transitioned to a points-based loyalty offering for customers.

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  Digital

  How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

  How the brand is converting customers with smarter data management.

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  Acquisition

  How Driscoll’s Transitioned to Online Grocery Shopping and Product Marketing

  A look at Driscoll’s approach to data collection and how ecommerce has altered the company’s marketing mix and product strategy.