Lessons Learned From Burger King’s International Women’s Day Tweet
To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.
To avoid controversy associated with negative brand perception, brands can take a proactive approach and consider the following.
Considerations for marketers who want to participate is the diversity conversation.
Brands spanning a variety of industries have weighed in on the protests and civil unrest happening across the globe this week.
Brands must focus on adding value to consumers and ensure creative is adapted to reflect the crisis.
Tips for marketers and PR professionals crafting messages to their audiences during this time of uncertainty.
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